So you’ve written an application that has impressed the recruitment team enough to get you an interview. The good news is that you meet their criteria on paper. But the job isn’t in the bag – yet!

An impressive application doesn’t result in a job offer without an impressive interview. The purpose of interviews is for recruiters to evaluate your performance beyond what is written on paper. So you’ve got to reassure the interview panel that you are more than capable of doing the job really well. How do you manage that?

Interview Performance Measures to Work On

You’re qualified for the job and capable of doing it really well but the recruiters don’t know that. Make it easy for them to see what a great match you are for the opportunity. When it comes to giving an impressive performance at an interview, work on clearly communicating:

Confidence – Show that you are able to hold your own. If you can handle the pressures of an interview well, you’re demonstrating that you can handle pressures in the workplace too. 

Personality – It can be harder to portray your personality in your application. The interview is the opportunity to share who you are so the interviewers can judge how you’d fit into the team and company culture. 

Excitement – Don’t forget to share your passion for the role and the opportunity to work at the company. Excited energy solidifies that you’d drive high performance in the workplace both because you’re capable and you care. 

Strengths – It’s vital that the interviewers know your strengths. These are the skills you’re good at and enjoy so they keep you motivated, energised and fulfilled at work. They represent the ways you will add value to the company.

Strategies for Improving Interview Performance

There are strategies you can use to clearly communicate your confidence, personality, excitement and strengths i.e. why they should make you a job offer. Here are my top tips that I recommend all job hunters keep in mind:

Re-establish your application

Don’t rely on your application to get you through the interview! Not all the interviewers will have read your application or will remember what it includes. Highlight the experiences and qualities that got you the interview in the first place. Answering interview questions is an opportunity to expand on why they qualify you for the job. 

Practice questions vocally 

Knowing why you’re qualified for the job in your head isn’t the same as sharing it in the interview environment. Your mind could go blank or you could struggle to explain yourself. The best strategy for preventing this is to prepare and practice answering questions out loud. This gives you examples to fall back on that you can communicate effectively because you’ve worded it in a way that doesn’t trip you up!

Research the company (thoroughly)

The more you know about the company you are hoping to work for, the better you can tailor your answers to determine that you’d be a good fit. Relate your experience, strengths and other relevant qualities to the industry, niche, culture and values of the company. When you make the connection for interviewers, it’s easy to see you are a qualified candidate. 

Refine specific examples

Fill your answers with really specific examples as it acts as impressive evidence of what you’re saying. Refine the examples according to the job requirements and your research into the company. Focus on the actions you took and the results they achieved (quantifiable if possible) because that’s what proves you’re capable. 

Learn your strengths

It can be really hard to identify your own strengths and the way you add value to your team. As well as asking other people for their perspective on what you do really well and how you lift up your team, there is an assessment that determines your top strengths which is really insightful. I’m qualified to provide strengths assessments for individuals, leaders and teams. 

Respond to feedback 

In the same way, it’s hard to reflect on your own interview performance to identify what you’ve nailed and what could do with more work. Receiving feedback from an outside and expert perspective is really useful for filling any gaps that weaken your interview performance. You don’t have to wait for feedback from interviewers…


During my interview coaching sessions, you can practice common interview questions for your role and I’ll provide insights on what you could do to impress interviewers even more based on my years in the recruitement and careers guidance sector. This will enable you to successfully communicate your capabilities from the get-go and increase your chances of getting the job. Book an interview coaching session to level up how you come across in interviews.

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